About Me...

I am Farjana Rasna, a successful digital marketer. Today, I will share my story of becoming one. So, let’s begin…

I am a housewife and mother of two children. Working while caring for my children and family is almost impossible, so I wanted to know how to earn money from home. I searched on Google, YouTube, and social media and learned about many businesses, but nothing came to mind.

 After searching for a long time, a video about digital marketing appeared on YouTube. I watched the video, and I liked the topic. Then, I researched this topic for about three months and kept watching videos. After three months, I decided it was possible to do something about digital marketing. 

After much research, I found a good company where digital marketing is taught for little money. Then I contacted that company and learned that I could learn something good from this institution. Then I looked at the student reviews on their website and learned about Nazli Ma’am. That’s when I decided I would take this digital marketing course with Nazli Rahman Irin Mam, the teacher of this institute. 

At first, I was terrified. Can I do it? But I slowly started learning from YouTube videos, online courses, Facebook groups, and everything else.

1. First, I learned social media marketing, such as planning content, creating reels, running ads, etc.
2. Then I learned to do the most necessary part, SEO.
3. Learning email marketing taught me how to build customer relationships.
4. Data analysis helps you understand which content is performing well and which is not.

After the kids went to sleep every night, I would sit with my laptop. Sometimes, I felt exhausted, but I knew in my heart that I had a lot to learn. I had many dreams that I needed to fulfill. Then I finished the course, and today, I am a successful freelancer.

Reasons to choose digital marketing:

I didn’t have the opportunity to get a job if I wanted to, so I wanted to know how to earn money like a human being by sitting at home. And that’s not why I like digital marketing.

Today, digital marketing is not just about advertising but also about building relationships with people online. Below are some more reasons to choose digital marketing.

• Small businesses and large corporations have the opportunity to work together.
• You can win people’s hearts by telling stories.
• It’s a field where I notice I can learn and work from home.
• The creative techniques of digital marketing blow my mind.

What I Have Learned:

I’ve gained a strong and diverse skill set in digital marketing, which includes

SEO: I have learned how to improve a website’s visibility on Google by using innovative techniques and strategies that work.

Content Writing and Blogging: Working on SEO-friendly blogs has really helped me improve my writing skills. My focus has become structuring content, adding value, and making it easier for readers to understand.

Social Media Marketing: Promoting brands on platforms like Facebook, Instagram, and YouTube is a key focus.

Email Marketing: Expertly engaging customers with targeted email campaigns that drive results can make a difference.

Paid Ads Management: I strategically oversee advertisements on Facebook and Google, analyzing their performance for optimal results.

Video Editing: I have learned how to edit videos, trimming, adding effects, music, and transitions to create attention-grabbing content for social media and marketing campaigns.

Keyword Research: I have learned how to research keywords to understand what people are searching for and how to target low-competition, high-value keywords.

Analytics and Reporting: I have developed the ability to track marketing data, analyze performance metrics, and create clear reports that help improve future strategies.

Graphic Design Basics (using Canva): With Canva, you can create visually appealing images, banners, logos, and social media posts to attract your audience.

My first works:

After learning for a few days, I thought that if you don’t do it practically, you won’t understand how much you’ve learned.

 So, I started working for my cousin’s online clothing business. I redesigned his Facebook page, created content, and ran ads. Orders doubled in just three months, and that’s when I knew I had learned the right thing.

Then, he started working with small businesses one after another. Every time I see their businesses grow because of my work, I’ve become part of others’ dreams just for myself.

What were my challenges?

1. It was challenging to find time. Children learn to handle all the school and household chores.
2. Sometimes I lost confidence and thought I could not do it anymore.
3. It took a while to learn the technical stuff at first.

My first income:

I then created a profile on a freelancing website for minor tasks.  

My services included crafting social media posts, designing simple graphics, and managing pages.  

I will always treasure the moment I got my first payment.

Where am I today?

Now I’m not just learning; I’m trying to teach others, I’m freelancing, I’m creating my blog, I’m providing social media consulting for clients, and I’m setting up digital marketing for local small businesses.

Some more education:

On this journey, I have understood some things. It has no end. You always have to learn new updates.

 You must balance everything with your work time and family. It is better to start small and grow gradually.

In the Eyes of digital marketing, I am like

I am not just a housewife. I am Farjana Rasna, a digital marketer.

• I am a storyteller who brings brand stories to people.
• I am a strategist who knows when and how to hit his target.
• More than anything else, I am a dreamer who has been able to create my own identity.

For those who want to learn digital marketing:

Please don’t waste your time and learn digital marketing. It will be challenging to understand initially, but it is not impossible. You must have the desire to learn digital marketing. You need to learn new things and practise a lot. 

Many videos about digital marketing are available on social media, such as YouTube, Google, Facebook, etc. You can learn a lot by watching them. You can watch the full video without wasting your mobile time unnecessarily. 

Digital marketing is excellent, especially for girls. Many people don’t have the opportunity to work outside. They can learn digital marketing like me and make their own careers if they want.

But every challenge has made me stronger. When I see a small business growing through my work, all the hard work has been worth it.